Digital Marketing

Google Ad Grants for NGOs in Spain

Germán Vargas Zapata Published on June 28, 2026

What is Google Ad Grants and why do 70% of NGOs waste it

The problem of underutilization

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Eligibility requirements in Spain

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Campaign strategy to maximize impact

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Frequently Asked Questions

Do I lose unused funds at the end of the month?

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About the author: Germán Vargas Zapata is a political scientist, Digital Marketing Master's candidate, and digital strategy specialist for purpose-driven organizations. He works with NGOs, foundations, and social enterprises in Spain and Latin America to build digital presences with real impact. Learn more about my work here.